With the addition of this service to your domain name - your web site will appear as:
Without the service your web space would be at an address related to your Internet Service Provider (ISP) - for example:
Having your own domain name and web space "looks" much better than the free web address you get with a standard Internet dialup account.
In addition your email addresses will be of the format:
So you could have:
Surely this is better than standard email addresses like:
Flexibility
Once you register a domain name it is registered to you and even if you change your Internet provider you can move it with you.
This can save you cost and trouble
in reprinting letterheads, business cards etc. and having to advise all your customers of new details.
Free Advertising
Internet search engines are a very important source of information and enable people to find your site from anywhere in the world.
Some search engines do not index sites that appear as sub-domains of
Internet providers (i.e. http://freespace.an-isp.com/your-name or http://www.your-name.an-isp.com) - this means that the time, effort and cost involved in creating your "web presence" may not be as effective.
Better Search Engine Positioning
Internet search engines often place a bias on the actual domain name used when determining "relevancy" and search engine position.
If you are not in the first 50 results for a particular search it is
less likely people will find your site. Having your own domain name and a web site as http://www.your-domain-name.com can help with this.
Additional Features
Much of the standard web space that is included with dialup accounts or provided "free" does not allow you to make use of many features (CGI scripts, server side processing etc.) - these can be used to
greatly enhance your site.
In addition most of these providers do not give you detailed web statistics - a lot of value can be gained from knowing who visited your site, when they visited and where they came from!
