The Goto search engine is different to the most of the others in that it allows you to bid on various search terms to gain a better placement in their search engine.You specify the
keywords you think people will use and can bid on them - the main benefit is that you only pay when someone finds your site and follows the link to your site.
This can cost as little as $0.01 per visitor to your site
although the more you pay the higher your ranking (check what other people are currently bidding on your chosen search terms before bidding).
For common products or services you may find a low bid will still find you way
down the list as many other people may have bidded higher amounts. Before bidding a higher amount - question what is each visitor worth to you!
They will even suggest search terms and you can see how popular various keyword
searches are.
Goto also includes search results from Inktomi (they provide the back-end search engine and search data for many other search engines as well) so even without paying your site may well be listed - the
difference is that you can "pay" for a Top 10 position and paid-for listings always appear before the free search results!
I think this is a model that many other search engines will follow in the future! (please
